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Editorial Reviews

Product Description
A Proven, Replicable, Step-by-Step Process for Consistently Creating Revolutionary Innovation

When it comes to entering, creating, or dominating markets, disruptive innovation is the most powerful tool you have. Unfortunately, most companies find disruptive innovation difficult to achieve and virtually impossible to replicate. In Innovate the Future, renowned technology innovator David Croslin helps you solve this problem once and for all. Croslin introduces a proven process for consistently creating inventions, technologies, and methods that are truly transformative.

Drawing on his unsurpassed experience leading innovation in organizations ranging from startups to the Fortune® 20, Croslin identifies structured steps for optimizing the entire innovation lifecycle. Then, using real examples and case studies, he shows how to apply these steps to

Innovate from Scratch: Identify a new market, and invent and deliver a product to build that market
Innovate to Dominate: Maintain a position of market dominance
Innovate to Conquer: Replace a current leader
Innovate to Disrupt: Use new inventions to power your way into emerging markets

Innovate the Future will be an indispensable resource for everyone who wants to drive more strategic value and profit from innovation: CxOs, strategists, entrepreneurs, R&D leaders, product and line of business leaders, and investors alike.

About the Author
David Croslin is President of Innovate the Future, a consultancy specializing in customer, product, and market innovation. He served as Chief Technologist at Hewlett-Packard’s $12 billion Communications, Media, and Entertainment division and as Chief Product Architect for Verizon Business and MCI. Croslin advises technology firms and investors, works with startups as a C-level executive and board member, and holds twenty-five patents. His LinkedIn group “Innovate the Future,” connects more than two-thousand leading innovators in seventy countries.